eTSO is a complete customizable interactive virtual platform for hosting multi-vendor events. Easy-to-navigate user-interface simplifies attendee access to key note presentations, webinars, training events and company information. Includes both real-time and streaming technologies, booth statistics and interface design tools.

Introducing eTradeShowsOnline

eTradeShowsOnline is an exciting and powerful new online meeting solution which leverages the global reach and connectivity of the Internet to deliver a truly interactive Virtual Trade Show.

The objective is to replicate the value and the benefits of a physical Trade Show experience and translate that into a Virtual world, maintaining the convenience of instant access to relevant industry knowledge from the Exhibitors, but delivering it right at your own desktop computer.

Combining the power of real time content delivery and the interactive Virtual room capabilities of hotComm, a proven Real-Time Collaboration and Conferencing system, eTradeShowsOnline incorporates a graphical web interface designed to create and deliver a Virtual replica of a physical Trade Show. This Virtual Trade Show includes Virtual Presentation rooms for keynote speakers, Virtual Booths and instant interactive access to each Exhibitor’s Booth staff through the real time links associated with each Virtual Booth. With this interactive access, your questions and requirements can be addressed immediately by knowledgeable experts with access to all the Exhibitor Company’s material so that relevant information can be delivered instantly to your prospects desktop.

Eliminate the expense, the disruption, the scheduling issues and, sadly in today’s environment, the risks of travel, associated with traditional Trade Shows. Attendees can visit any of the Exhibitors at the Virtual Trade Show online at their convenience. An automated event scheduler will help your prospects keep track of keynote presentations and special events. Access to the main Show Hall is available 24/7 to registered attendees, so show a steady flow of new prospects is possible.

The experience for Visitors

Each registered Show visitor is given access to a hall of Virtual Booths, with the individual Exhibitor’s Virtual booths displayed right on their desktop. These Virtual Booths have links for each Exhibitor’s Company and product information, their featured promotions, product documentation and press packages. For the Visitor, eTSO uniquely delivers the opportunity for immediate real time interactive access to the Exhibitor Company’s specialists through the multimedia capabilities of hotComm at the desktop, connecting you securely and instantly through the Internet.

When you have questions, there is an Exhibitor resource readily available, not like a busy Show where you can waste time waiting for someone to talk to, with eTradeShowsOnline, you connect online, you connect in real time and there is always someone available, back at the Company’s offices, sitting at their desktop with all their resources, ready to respond to your call. Give them your phone number, they can call you immediately to discuss your requirements and then combine that connection with all the multimedia content delivery capabilities of the desktop to respond most effectively. It really is just like being there, immediate, direct, personal and interactive, focused on your questions and your requirements, so you receive the best possible service.

No travel, no hassle, no risk, just relevant industry information and knowledge, fast, efficient and convenient.

The experience for Exhibitors

Exhibitors have a comprehensive tool set to create their Virtual Booths using standard templates, tools so powerful that a complete Virtual Booth can be constructed in less than half an hour

Creating Booths is fast and easy with the eTSO Tool Kit, a web based tool kit of pre-formatted Booth development pages. Individual Exhibitors can link their existing material or they can create original content using the embedded “wysiwyg” editor in the eTSO Tool Kit. This powerful editor enables you to quickly create Booth content, it even converts normal text to html automatically, or you can choose to manipulate the html directly – the key advantages are simplicity and efficiency, and it’s suitable for every skill level.

The center panel of each Virtual Booth is the focal point for the Featured Promotion, a new product, a new version, whatever the Exhibitor chooses to emphasize at this Show for special attention. And linking to your interactive Virtual room is quick and easy too - just enter the link address of the room to the pre-formatted button on the Booth and it is done.

After the Show, each Exhibitor receives activity data, identifying Booth visitors for follow-up marketing and sales activities – when the registration process is complete for a particular Show, the system assigns an individual identification to each visitor so that the correct access privileges can be applied and that visits to individual Booths can be recorded for follow-up

The experience for Show Management

Show organizers can host single or multiple events, offering public and private presentations in addition to managing access to the Virtual hall of Exhibitor Booths

Extend a local show into a regional show, a regional show into a national show or a national show into a global show, leverage worldwide Internet access to expand your horizons and reach potential attendees around the globe.

Show organizers have access to a similarly comprehensive eTSO Tool Kit as the Exhibitors, which they can use at the Show level to create their descriptive content using standard templates, and to add Exhibitors and Presenters, tools so powerful that a complete Virtual Show can be constructed in less than an hour.

Presenters can be scheduled for specific time slots and subjects in the general access public Presentation Room while the Show Welcome page is used to display the Agenda and Featured speakers. The Show Welcome page is also used to provide a general introduction to the Virtual Show and offer suggestions to Visitors for the ways to get the most out of the multimedia experience.

For Show Management, visitor access to the Show can be free of charge or paid ticket or a combination, dependent on the preference of the Show organizer.
For example, general admission to the Virtual Exhibit Hall and the keynote presentations may be free but access to specific presentations by Industry Experts could be restricted to fee paying visitors. eTradeShowsOnline incorporates payment processing as an optional component of the registration procedure

Show organizers also have real time access to the Registered Attendee list to see how traffic is building. The list, which includes name, street address, email address and phone number, can be downloaded to an Excel spreadsheet for processing and can be used to send targeted reminders just prior to the event

Summary

eTradeShowsOnline combines the content delivery capability of the Internet with the interactive communication features of hotComm to extend the Trade Show experience and address the challenges of this new century through technology.