Invites
• HTML page with all event copy, images,
branding, and registration link
• Multiple versions to test messaging
• Option to have Onstream send the invites
including opt-outs and tracking of opens, bounces,
and click-throughs
Registration
•
Custom fields to learn about prospect buying intentions,
pain points, and role in the purchase cycle
• Generates the data used in lead scoring
to identify ideal prospects
Lead
scoring
•
Driven primarily by answers to registration questions
• Assigns each registrant a score so sales
people can prioritize and follow-up the best leads
first
• Based on your criteria for qualifying
a good lead
Confirmation
email
• Triggered upon registration
• Event date, time, description, login and
any dial-in instructions
• Link to book event in Outlook calendar
• Contact Link - to engage sales
• Download related Whitepapers, PDFs, etc.
Sales
engagement letter
• Plain text email that thanks registrants
and solicits feedback from them about issues related
to webinar topic
• Creates potential to engage a prospect
in the sales cycle prior to the event
• Helps discover what your audience is interested
in learning
• Typical response rate is 20-25% of registrants
Reminder
email
•
Triggered at time set by you, usually day before
or morning of event
• Event date, time, and description
• Login and any dial-in instructions
• Link to book event in Outlook calendar
• Contact Link - to engage sales
Live
event platform
•
Custom branded audience player with no downloads
or plugins required
• Presenters only need a browser and telephone
• Slides, polls, surveys, and moderated
Q&A
• Streaming audio and/or video
• Phone bridge option
• Presenter rehearsal and training
• On-demand replay and CD master of webinar
Post
event emails
• One email to those who attended
• One email to those who did not attend
• Link to view on-demand archive of webinar
• Contact Link - to engage sales
Registrant metrics
• All registration data
• Lead score
• Poll responses
• Survey responses
• Any questions asked during live event
and if and how they were answered
• Who attended
• Who did not
• How long did they listen and watch
• Available in real time
• Delivered as master Excel sheet
Webinar Metrics – Examples:
• What list provided most A leads
• What pain points (as reflected by registration
question) drove my most A leads
• What message was most effective
• How many A leads for Webinar 1 vs.Webinar
2
• Available as raw data or in charts
• Available for single event or aggregate
for multiple webinars
CRM
Integration
Either batch or real-time importation of registrant
data into
your CRM system. Optional service. |
